We like to think we are safe in the confines of our personal Gmail account but how mistaken are we. Not only is your browsing habit observed and recorded but Google also sneaks a peak at our emails just so they can show us targeted ads, all for the love of (sponsor’s) money. You really can’t remain anonymous on the web anymore because you leave digital footprints that a tech giant like Google can take advantage of. Sadly, though, you have no choice unless you totally give up modern email and switch back to snail mail that may still inadvertently get lost en route to your receiver and can take a lifetime to get there. Modern technology has indeed made life easier but there are a lot of catch that not all the time we are aware of. And the fact that Google reads your emails in Gmail is not new anymore because it made the headlines years ago. Targeted-advertising generates the biggest cash inflow for Google even though we aren’t thrilled at the news of them spying in on us. Do you even feel comfortable knowing that other people can read the contents of your personal email account? But then, it’s an efficient and comprehensive free web email service, so can we really complain at all?
But all these things are about to change as Google announced they will cease to read emails anymore as they refine their controversial advertising practices. The new changes will give users more control as to what ads they want to see popping in and out of their browser (not email, please) although the company has not yet specified when these changes will actually take place.
(Via: https://www.nytimes.com/2017/06/23/technology/gmail-ads.html) Google snooping in on emails coming in and out of Gmail isn’t entirely a bad thing as it helps them filter out dangerous spam and malware that can harm your system but that does not erase the fact that they do so without the user’s consent. Meanwhile, they will now streamline ads depending on data you have set on your settings or on your search history on other Google-related services like Youtube. This move may eventually help Google win some of the lawsuits filed against them regarding wiretapping allegations and even win over corporate clients into using their web services and infrastructures. The following blog article No More Targeted Ads From Gmail See more on: www.keatingeconomics.com via https://www.keatingeconomics.com/no-more-targeted-ads-from-gmail/
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